Ailsa Dawson

Ailsa Dawson

Technology under Covid-19

Video-conferencing apps were downloaded an unprecedented 62 million times last week, reflecting a new normal in how people have reacted to the need to keep communicating when face to face is no longer an option. Now that real estate teams

Ailsa Dawson

Virtual Appraisals during Covid-19 lockdown

You will likely have seen on social media the promotion of virtual appraisals in response to COVID-19 and the level 4 lock-down. Offering virtual appraisals is a great way to engage with potential vendors with the possibility of securing listing

Ailsa Dawson

How homeowners choose a selling agent

How does a homeowner decide which agent to list their home with? I recently interviewed several people who have recently engaged with an agent to sell their home and asked the question … “What influenced your decision when selecting your

Ailsa Dawson

The trust bank account

Building trust with your real estate clients is so important. Without trust difficult conversations can become personal attacks pushing the client relationship into negative territory, and highly likely that repeat and referral business along with a positive testimonial will not

Ailsa Dawson

Which sales process is best for you?

People have been selling land since someone put a stake in the ground and said ‘this is mine – who wants to buy it?’. But settling on a price has led to some creative options over the years. There’s auction,