![](https://blog.homes.co.nz/wp-content/uploads/2019/11/EDM-Leads-vs-listings@2x-1024x512.png)
![Ailsa Dawson](https://blog.homes.co.nz/wp-content/uploads/2019/11/Ailsa-150x150.jpg)
Every Real Estate Agent wants a lead … but what is a lead?
One word that will always grab the attention of a salesperson is the word ‘LEAD’. And then they expect to get the listing. In my role as Customer Success Manager with homes.co.nz I meet and talk with a lot of