How does a homeowner decide which agent to list their home with?
I recently interviewed several people who have recently engaged with an agent to sell their home and asked the question … “What influenced your decision when selecting your real estate agent?”
Responses were varied which reflected the different personalities and individual decision-making processes that people follow. Some made a relatively instant choice, while others took the time to make the right decision for them.
Below are the homeowner responses.
Peter: “I chose a local agent who had recently sold similar properties to mine assuming there would be buyers who missed out and that the agent could introduce them to my home.”
Alison: “I chose a sales team as I believe a team is a collective of specialised skills, therefore you get more expertise and more time dedicated to your house sale process.”
Jane: “I chose an individual agent, someone who I can have a personal working relationship with. I liked the idea of working with one person for accountability.”
James: “I put out a request to three agents through homes.co.nz and chose the one that got back to me in a timely fashion.”
Tony: “I went with an agent my friend used and recommended. I went online first to check out her profile before inviting her to do an appraisal. I liked her so I didn’t bother interviewing any other agents.”
“Which websites did you use to research the agent” was another question I asked.
Researching agents and properties that are similar and have recently sold in the same area on homes.co.nz before engaging with an agent was a common theme.
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